Integrated production knowledge can be vital to modern advertising campaigns. With assets and deliveries trafficking to various platforms, the ability of a producer to be out in front of a project to shape and steer it is invaluable. Rebecca has produced entire campaigns from websites, banner ads, outdoor ads, catalogs, commercials, long format videos and live events. Most often Rebecca owns the film or print component of these campaigns, but in having the knowledge of how the project is ultimately being housed digitally, she can work more effectively with the digital producers to streamline the workflow. This enhanced process has a massive impact on keeping to delivery schedules and multi-tiered budgets.